Extract from 'A River of Red Runs Through It' by Geoff Crook (from 'RED' by Nick Lloyd)

As promised, the following extract is by Geoff Crook from his foreword to my forthcoming new book 'Red'.

"Over the centuries London, has co-opted the colour Red for an extraordinarily diverse range of symbolic intentions.
Before Nick’s book we were familiar with two versions of Red London; the red Tourist’s City and the red Branded City

The red Tourist London is most visible in the souvenir stores. It is a dead Red city overrun with Red Guardsmen, Red Beefeater’s, Red Post, Red Telephone boxes, Red ‘Routemaster’ Buses and the Red ringed London ‘Underground’ logo.
Tourist London is a fictional city that had colour coded London as a Red spot on the global tourist’s map.

The red Branded city of London, like many other ‘over globalised’ capital cities, displays a similar lack of imagination.
Favoured by advertisers, red is brandished without subtlety or restraint for products as diverse as fast food or perfume, to create an ocean of red hoardings & red posters that integrate and ingratiate within the often chaotic landscape of this modern city.

Beyond these familiar Red London’s there is however another, more interesting and more dynamic Red city.
Nick Lloyd’s revelatory book confirms that London is much more than a tourist centre or the subject of brand ‘fiction’.
It is the world’s Red city."
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